Prime Video, Organic Reactive Social
Social Strategy
As the social lead for the Saylor team servicing Prime Video's reactive social vertical, I oversee a team of creators, editors, and community managers who pitch and make daily content reactive to the cultural news cycle -- ensuring our pitches are sharp, ownable to Prime Video's brand, and prepped to yield high engagement. I also was part of the core team building Prime Video a reactive social playbook, while I lead the team in finding community management opportunities and writing caption copy.