Summer is synonymous with Cousins Beach at this point. I led creative direction for content that engaged the fandom on the title handle, amplifying big beats in the Season 3 campaign — my team crafted beautiful, sun-soaked creative, hooking fans in week-over-week as episodes dropped. From Swiftian-level copy plays to heart-stopping romantic edits, my work contributing to this project led to the #1 most-engaged campaign in Prime Video history with almost 1B engagements (+2184% above benchmark) — to top it all off, we were nominated for a Shorty Award in the Television category.